By Mark Purai –
Introduction
Platforms like Airbnb and Vrbo have revolutionized the hospitality industry, and the Caribbean has embraced this trend. This article explores the rise of short-term rentals in Jamaica and the region, including the benefits and challenges.
Why Short-Term Rentals Are Booming
- High demand from tourists seeking affordable options.
- Flexibility for property owners.
- Attractive ROI compared to traditional long-term rentals.
Key Considerations for Hosts
- Licensing and Regulations: Compliance with local laws.
- Marketing Strategies: Using social media and professional photography.
- Customer Service: Providing a seamless guest experience.
Challenges
- Regulatory crackdowns in some regions.
- Competition from established hotels.
- Seasonal demand fluctuations.